Avigon Paphitis

Avigon Paphitis

is the editor and founder of Paphitis Advisory. She has dedicated over a decade to the world of brand building, with experiences both in-house and on the agency side at Youth To The People, Beautycounter, and Seen Group. The inception of Gorgeous Nothings was spurred by a genuine desire to leverage marketing skills for positive change, born from a thoughtful reflection on the industry’s current state.


Issue 1, Essays

Letter from the Editor

Join our community of insiders disillusioned by the state of our industry.